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Carnivore Meat Company Appoints Private Label Manager


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Carnivore Meat Company hired Scott Jorgensen as its private label manager.

“Growth projections for the RAW pet food category have been extremely positive over the past few years, with major brands and retailers aggressively entering this niche segment,” said Kevin Malnor, vice president of sales and marketing for the Green Bay, Wis.-based company. “As a result, Carnivore Meat Company, producer of the leading raw pet food brand Vital Essentials, has experienced a significant uptick in inquiries from national and international companies seeking a private label partner to either expand existing product lines or develop new category entrants. With the addition of Scott, we’re able to increase our focus on and better serve this business segment.”

Jorgensen has more than 15 years of experience in industrial manufacturing sales and management of complex custom projects with a privately held, family-owned company.

“My family and I were blessed with several additional years with our beloved dog, Rudy, who passed away late last year and we contribute that extended time with him to feeding raw diet, which was suggested by our veterinarian,” Jorgensen said. “Knowing what that did for our family drives my desire to help other pet parents so I jumped at the opportunity to do just that with Carnivore Meat Company.”

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