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Cat Litter Manufacturer Rebrands


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After two years of expressive growth, 7Pets, the company behind Garfield Cat Litter, is launching a complete rebranding campaign. The rebrand includes a new name: Petfive Brands. Focused on increasing market share in the U.S. and enhancing its global presence, Petfive is better positioned to serve as an umbrella for the company’s existing brands, soon-to-be launched pet specialty exclusive line of alternative litters and eventual new product categories, according to company officials.

“The name Petfive is a play on the high five we often share with our beloved pets when celebrating good times and great products that deliver the quality and effectiveness that pets and their parents deserve,” said Pedro Bastos, CEO at Petfive, which has U.S. headquarters in Pembroke Park, Fla. “Our new visual identity highlights the special bond between pets and pet parents, the same bond that drives us to fulfill our mission of developing products that contribute to a healthier, easier, and ever-loving pet [and] parent relationship.”

Petfive Brands currently manufactures and distributes two cat litter lines that are all-natural, sustainable, and biodegradable: Garfield Cat Litter and Hello Kitty Cat Litter. 

During the Global Pet Expo in March in Orlando, Fla., Petfive will launch its premium cat litter line, an enhanced formula, developed exclusively for the pet specialty channel. Petfive’s Global Pet Expo booth is 1985.

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