Cat Owners Feel Overlooked, Survey Reveals
Ty Swartz from Pixabay
Cat owners feel there’s a significant lack of products designed specifically with cats and cat owners in mind, according to a survey by Cat Person, a New York-based brand founded just this past March.
Cat Person officials said that they conducted the national survey of 1,000 cat owners to better understand the attitudes, challenges and opportunities among this segment of pet owners.
While there are more cats than dogs in the United States, 80 percent of respondents said that they felt it’s a dog-centric culture, and 81 percent reported that they do not identify with the stereotype of cat owners.
In addition, the survey “overwhelmingly” showed that cat owners wish they had better options when it came to food and products made specifically for cats, and that cat owners aren’t getting what they deserve from the pet industry or pet store chains.
Other insights from the survey:
- 71 percent of cat owners are not completely satisfied with the selection of cat furniture
- 33 percent are not satisfied with the overall options for cat products in pet stores
- 47 percent believe cat products are underrepresented in pet stores
- 54 percent of cat owners have bought products for their cats that were actually made for small dogs
- 50 percent believe the pet industry is not investing enough in innovating products for cats
- 50 percent feel they must compromise between products that are aesthetically pleasing and what will make their cat happy
- 26 percent of cat owners take drastic measures to hide their cat’s toys and products when hosting company
- 74 percent of cat owners wish they had healthier food options for their cat
- 60 percent of cat owners find cat food labels confusing
- 56 percent of cat owners have children, while 26 percent are single
The survey insights were collected by Cat Person through Ask Your Target Market online research platform from March 11-12.