Champion Petfoods Appoints New CEO, CFO
Champion Petfoods has welcomed two new hires to its executive team. The Edmonton, Alberta, Canada-based company named Blaine McPeak as its CEO, and Greg Christenson will fill the currently vacant role of CFO. Both executives will join Champion effective immediately.
The company’s COO, John Frierott, who has been serving as interim CEO, will remain as COO.
McPeak brings more than 25 years of experience building brands and developing companies in the consumer packaged goods industry. He previously served as COO of The WhiteWave Foods Company, a mission-centric company that achieved top-tier industry performance, according to company officials. There he built nascent brands such as Silk plant-based foods and beverages and Horizon Organic dairy products into industry leaders in their categories. Prior to joining WhiteWave, McPeak served 13 years at Kellogg Company where he led multiple divisions including being the inaugural leader for the Kashi Co.
“During our search for a new CEO, there were several world-class executives interested in becoming CEO of Champion,” said Jim Walker, chairman of the board of directors at Champion Petfoods. “What stood out about Blaine was his background as the architect behind building successful high-growth businesses and industry leading brands that appeal to health-conscious consumers. Our award-winning Orijen and Acana brands are amongst the highest quality pet foods in the industry and already amongst the top choices of pet lovers everywhere. We are delighted that Blaine has agreed to lead the Champion team and further grow and distribute these top brands to ensure pet lovers everywhere can access these protein-rich foods and biologically appropriate diets for their pets.”
Christenson is an experienced executive with a history of building brands, delivering growth and driving profitability, most recently as executive vice president and CFO of Amplify Snack Brands where he led all financial and accounting functions. Prior to joining Amplify, he was CFO of WhiteWave and CFO and vice president of Oberto Brands. He also spent 14 years at Kraft Foods in several leadership roles.
“We are fortunate to have someone as talented as Greg, whom I know well from our time together at WhiteWave, join the team as CFO,” McPeak said. “His deep experience in the consumer packaged goods industry working with premium brands will be a great addition to the leadership team.
“I am honored to have the opportunity to lead Champion Petfoods into its next phase of growth in the vibrant pet foods industry and to work with a team so committed to advancing pet health,” McPeak added. “There’s so much runway for the business to leverage its award-winning kitchens, world-class research and innovation center, and high quality foods developed with the biologically appropriate principles.”