Champion Petfoods Appoints Two Pet Owners to its Transparency Council
The first official meeting of Champion Petfoods' Transparency Council members was at the company's DogStar kitchen in Kentucky in April.
Champion Petfoods has named two pet owners to its Transparency Council, which was launched in response to increasing consumer interest in transparency—fed in large part by a growing desire among pet owners to understand the details about what’s inside the food they feed their dog or cat.
Pet owners Andrea Coffman of Tulsa, Okla., and April Scott of Port Colborne, Ontario, Canada, were selected after submitting an essay and photo that explained how Champion pet foods have made a difference in the well-being of their cat or dog, and why they believe transparency is important to pet lovers.
“We think pet lovers deserve to be better informed about how we make our food and hope the Council reports will inspire greater trust and confidence in the effort we make every day preparing Orijen and Acana pet food,” said Don King, vice president of marketing for Champion Petfoods in Edmonton, Alberta, Canada.
The four-member council also includes pet care industry insiders Shawn Messonnier, DVM, of Plano, Texas, and Clayton Greenway, DVM, of Toronto, Ontario.
Dr. Messonnier, a pet industry speaker and author, opened his practice Paws & Claws Animal Hospital in 1991. He is also the former radio host of “Dr. Shawn The Natural Vet” for Martha Stewart Living Radio.
Dr. Greenway is a veterinarian at West Hill Animal Clinic and hosts the radio show “Animal House” in Toronto.
As new council members, the group participated in an immersion experience at the company’s DogStar Kitchen, where they learned about product recipes, nutritional standards, food preparation and safety procedures. The members also visited a nearby ingredient supplier.
“We want pet lovers to be able to see for themselves how we create dog and cat food at our kitchens,” King said. “We are empowering our Transparency Council members to be the public’s eyes and ears about how we fulfill our biologically appropriate pet food mission.”
The council members will be tasked with sharing their experiences through articles they write for distribution in Champion social channels; participating in media interviews; and heading a dedicated page at Champion’s website, where their journey will be chronicled.