Charlee Bear Acquires Hound & Gatos
Charlee Bear Products, which makes the dog treat brand Charlee Bear Dog Treats, has acquired Hound & Gatos. Hound & Gatos is a nationally distributed line of canned pet food known for introducing the Paleolithic diet to dogs and cats, according to company officials.
“At Charlee Bear, our mission is to improve the health and nutrition of pets through simple, natural ingredients one small bite at a time,” remarks Peter Gottsacker, owner of Charlee Bear Products in Madison, Wis. “Our passion for quality pet products and ingredients was a natural fit with Hound & Gatos, and we are pleased to welcome this brand into the Charlee Bear Products family.”
The Hound & Gatos line is designed to cater to the carnivorous instincts of dogs and cats with uniquely simple food, full of nutrition, said company officials. The only ingredients in its canned recipes are real meat, vitamins and minerals. Hound & Gatos features foods that would have been eaten during the Paleolithic era, which dates from approximately 2.5 million to 10,000 years ago, officials added. Foods like grains, dairy, refined sugar, salt, potatoes and highly processed products do not comply.
“Our success at building a significant national presence for Charlee Bear has empowered us to further expand into animal nutrition,” Gottsacker added. “We’re thrilled to be a part of this growing industry and look forward to further building our company’s presence with current and future brands.”
In the early stages of the acquisition, Charlee Bear Products has already started the process of hiring additional management and sales support for the brand, now based in Wisconsin. The company is also planning on refreshing the branding in the coming months.