Chicken Soup for the Soul Pet Food Signs Deal with All American Licensing
All American Licensing (AAL) signed a representation and consulting agreement with Chicken Soup for the Soul for new branded pet products.
As part of the agreement, AAL will license a comprehensive new portfolio of pet products related to the Chicken Soup for the Soul Pet Food brand. The licensing agreement represents a significant expansion of Chicken Soup for the Soul, which has been providing wholesome, healthy pet food for more than 15 years.
The new line of products will include traditional toys, collars, and beds, and a variety of other products.
“We are thrilled to be working with All American Licensing,” said Chris Mitchell, CEO of Chicken Soup for the Soul Pet Food. “The expertise they have within the pet industry and their understanding of our brand make for a great partnership. We have been interested in expanding our offerings within the pet space and building on our successful dog and cat food products for a while. Through our new partnership with AAL, we will provide even more quality products for pets.”
Chicken Soup for the Soul Pet Food began in 2003, and offers a variety of dry and wet cat and dog food for all stages of life, as well as dog treats. The pet food is made in the USA with wholesome, healthy ingredients. Beginning in January 2019, Chicken Soup for the Soul Pet Food will sponsor a new animal focused TV series hosted by actress Eva LaRue (“CSI”) airing every week on The CW, entitled Chicken Soup for the Souls Animal Tales.
“We’ve worked with the Chicken Soup for the Soul brand in the past, and have always greatly enjoyed the experience, as well as the mutual success our joint efforts have generated,” said Michael Gottsegen, co-founding Partner of AAL. “Today, we are excited to now significantly expand the brand’s Pet Food line beyond its current food offerings, so that it will soon include a full-range of traditional pet categories for in and around the home.”