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Chuck Latham Associates Appoints President and COO


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The Chuck Latham Associates (CLA) management team has named Joe Giles its president and chief operating officer, effective July 24. CLA is a 33 year-old company that specializes in providing comprehensive sales, marketing and merchandising services to the pet industry across all major channels.

Giles brings more than 30 years of strategic, operational and customer service experience to CLA. After starting in the field as a PepsiCo sales representative, he moved up to general manager in the Dallas-Forth Worth area. Most recently, Giles served as general manager of Hill’s Pet Nutrition Canada.

During his 21-year tenure with Hill’s, Giles held several positions of increasing responsibility including project manager, trade marketing manager and national sales director for the pet channel. Among his many professional successes, he established and managed the firm’s PetSmart customer development team, accelerated its new product launch process, formed a new sales team dedicated to the pet and farm channels, and developed strong relationship-building strategies with key customers and suppliers to grow the business.

“We are absolutely thrilled to have Joe aboard,” said Chuck Latham, CEO of the Parker, Colo.-based company. “His passion for the industry, professionalism and expertise will strategically support many areas of our business to bring the company’s overall operations to another level.”

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