Cloud Star Debuts Rogue Dog Treats, Limited Edition Holiday Treats
Whitebridge Pet Brands LLC’s Cloud Star brand, maker of natural, minimally processed food treats for dogs and cats, announced Rogue, a real meat air-dried treat for dogs available only to pet specialty retailers, and limited-edition, holiday treats.
Best known for their naturally delicious, limited ingredient, oven-baked biscuits, Cloud Star’s foray into the meaty treat category and holiday treats remains consistent with their philosophy of all-natural ingredients, simple recipes and minimal processing, the company stated.
Rogue meaty treats are made of 100 percent real meat, air dried at low temperatures and preserved naturally for palatability and freshness. Small cubes of duck, pork, lamb, beef or chicken are packed in hermetically sealed bags in small and large sizes for each protein.
“The serious pet parent knows that dogs love meat, but finding a healthy and appetizing treat can be hard,” said Jessika Zulic, marketing manager for the St. Louis, Mont., manufacturer. “Cloud Star Rogue meaty treats are pure and guilt-free, made from carefully sourced meats, without chemicals and with fewer than 10 calories each.”
This year’s holiday treat selection features simple, wholesome ingredients and tasty flavors, the company stated. The selection includes: limited edition gingerbread man shapes in gingerbread flavor, Oven-Baked and Soft & Chewy varieties, a counter display with the XXL-sized gingerbread man and new grain-free, oven-baked biscuit with natural pumpkin.
“Holiday treats have been a mainstay of the Cloud Star portfolio for many years now, and our traditional gingerbread offerings always are successful,” said Ann Hudson, vice president of marketing. “This year we added a grain-free, oven-baked biscuit in pumpkin. Grain-free is a big seller for us and is growing fast at retail, so we knew we had to make it available in our holiday line this year.”
All the treats are free of corn, soy, by-products and artificial flavors, the company stated.