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Cloud Star Donates Dog Food to Dogs Playing for Life


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Cloud Star’s dog food donation was given to help Dogs Playing for Life during the COVID-19 pandemic.

A donation of dog food from Cloud Star is helping canine rescue group Dogs Playing for Life (DPFL) move through the COVID-19 pandemic a little more easily. The pandemic has created new challenges for the Longmont-Colo.-based group, which mentors shelters around the United States on how to implement its playgroup program. The program relies on social interaction and shared playtime to make shelter dogs better behaved. DPFL must now perform this service digitally.

“Most of the dogs that come to us are at risk of euthanasia at their originating shelter due to behavior concerns,” Emily Grossheider, chief innovation officer for DPFL, which also operates its own advanced canine behavior center in north central Florida. “The COVID-19 crisis hasn’t impacted our ability to serve these dogs, but it has held up some of the dogs that are ready to be transported to adoption partners.”

With dogs moving through its system more slowly, the dog food donation is especially timely, according to DPFL officials.

“We are so excited to be able to provide the dogs that we work with at the Canine Center with this donation of food,” Grossheider said. “We may also be able to share some with our local low-cost pet clinic and shelter that will be able to distribute to members of our community in Florida that need assistance for their dogs during this uncertain time.”

The dog food company, a brand of St. Louis-based Whitebridge Pet Brands, has provided the rescue with almost 2,000 pounds, or 114 bags, of Cloud Star baked kibble.

“DPFL’s motto is, ‘Dogs Live to Play, Now Let Them Play to Live,’” said Melissa Routt, spokesperson for Cloud Star. “They’ve shown that when shelter dogs are allowed to express their natural play instinct and interact with one another, rather than being kept isolated in cages, they tend to become better socialized, less prone to extreme behavior, and more likely to find their way into loving homes. DPFL has brought its playgroup program to shelters across the U.S. We’re very happy that our Cloud Star kibble donation will play a role in supporting an organization with such far-reaching impact.”

 

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