The retailer partnered with Express Scripts to make pet prescriptions and OTC medications their pets need online.
Gen7Pet is a manufacturer of pet products including pet strollers, travel carriers and ramps.
Grants include a $100,000 grand prize and 50 finalist awards ranging from $5,000-$50,000.
The advent calendar-themed campaign will be hosted on Facebook.
It will be added to the company's extra and extra-extra large dog houses in the Standard Series.
The Dogtopia Foundation raised more than $140,000 to support the training of 12 service dogs that will be provided to veterans.
A Belgium-based premium pet food and pet care company acquired the Miami-based company, hoping to get more insights about the U.S. pet care market.
The company's owners hope a crowdsourcing campaign, or interest from other investment partners, will help it make a comeback.
The program recognizes guests for repeat visits based on the total transaction amount.
The company has made a commitment to complete the process by May 2019.