The company includes the brand Treatibles, a pet product line that includes hemp-derived CBD oil products for pets.
The specialty pet retailer now has 19 locations in eight states.
The move aims to give Elixinol greater exposure in the cannabidiol pet product market.
The new store, located in Batavia, N.Y., is scheduled to have a grand opening celebration May 18-19.
The annual family-friendly pet expo will take place April 26-28 in Costa Mesa, Calif.
The campaign aims to raise awareness for the Merrick Pet Care brand and to celebrate the bond between people and their dogs.
Friends and peers remember Reyniers as deeply devoted to the advancement of the pet industry.
The company will host the first adoption event for its Power of Purrsuasion campaign at Meow Parlour in New York April 22-May 15.
The company's 1-Tree Planted initiative serves as a tool to reverse deforestation and help restore habitats for animals.
Three animal welfare organizations were selected as finalists from more than a hundred entries to pitch their ideas in person to a judging panel of Innovation Investors.