The Dogtopia Foundation raised more than $140,000 to support the training of 12 service dogs that will be provided to veterans.
A Belgium-based premium pet food and pet care company acquired the Miami-based company, hoping to get more insights about the U.S. pet care market.
The company's owners hope a crowdsourcing campaign, or interest from other investment partners, will help it make a comeback.
The program recognizes guests for repeat visits based on the total transaction amount.
The company has made a commitment to complete the process by May 2019.
The pet food company teamed up with Sierra Delta, a nonprofit organization dedicated to the education, advocacy, promotion and funding of the service dog industry.
The VIP option gives allows customers to receive credits and savings towards their dog or cat’s pet care routine.
The company has new owners and has made a commitment to the independent pet market, said company officials.
All products are being sent to Alabama Rangers and Rescue who are handling distribution of the collars to those pets in need.
Pet owners that purchase Natural Balance products at any of the 435 nationwide Pet Supplies Plus stores now through Nov. 26 will help support a $50,000 donation to Patriot PAWS Service Dogs.