The campaign debuted with a national television spot that features an array of fantastical scenes of people and pets rejoicing in shared experiences.
The donations will ensure first responders in the company’s home state are equipped with oxygen masks to use with pets during life-threatening hazards like house fires.
Of the $19.7 billion spent on Valentine's Day gifts in 2016, $681 million went to pets, according to the National Retail Foundation.
Fans can vote daily for their favorite of the five shelters to receive 5,000 pounds of litter online.
The recall affects five lots of food that were produced from its supplier’s lot of beef, which is specifically used for the Hunk of Beef product and no other products made by Evanger’s.
The economic analysis also showed the pet industry supported over 1.3 million U.S. jobs in 2015 that paid more than $60 billion in salaries, wages and benefits.
Fish Bowl IV premieres Sunday, Feb. 5 at 4 p.m. on Nat Geo WILD.
The Prize is a partnership between Nestlé Purina and investment firms Active Capital and Cultivation Capital.
The QCHEFS line includes a puffed chews and sticks, puffed cheese sticks and rolls as well as hard cheese chews.