The company will create and distribute a line of new pet products for the KONG Company.
The museum houses a collection of dog memorabilia ranging from antique dog collars to Wegman photographs.
The enclosures are popular with reptile and small animal hobbyists.
This year, Petland and Petland Charities will support more than 135 service dogs across the country.
The products will debut on Amazon and QVC, however, the company plans to expand the Martha Stewart pets line’s retail presence later this year.
NAN specializes in selecting the highest quality nutritional products for the independent pet specialty segment.
The transaction is expected to close by the end of General Mills’ fiscal 2018.
The rebrand includes a new name and a focus on increasing market share in the U.S.
The board's mandate is to create animal-safe products and build upon the company's standards to continue to ensure substantive, in-depth, science-based standards of practice.
The product received the highest safety rating available by the consumer advocacy non-profit Center for Pet Safety, said company officials.