R2P Pet is focusing on building new retail partnerships in the pet specialty channel, said company officials.
Stores are partnering with local animal welfare organizations throughout May to host adoption events and offer raffles and giveaways to benefit the rescues.
It is a highly palatable dried yeast alternative to traditional plant and animal proteins.
Through the acquisition Boss will have access to exclusive branded pet products sold through e-commerce, retail and professional groomer and veterinary channels.
The fundraiser will benefit the Animal Cancer Foundation.
The Queen’s Awards are selected by Her Majesty The Queen on the advice of the Prime Minister.
The company also named executive chairman David M. Maura as its CEO.
The company has also reclaimed product development, sales and marketing for the Insect Shield for Pets product line from PetEdge.
To introduce the company to the world, the company will be exhibiting at Interzoo, which will be held May 8-11 in Nuremberg, Germany.
In 2018, PetSafe is increasing the number of $25,000 grants for the construction of new parks from five to eight.