The Messy Mutts line will be distributed in PFE’s Northeast, Mid-Atlantic and Midwest territories.
The event raised close to $13,000 for The Humane Society of the United States' Stop Puppy Mills Campaign.
The charity has committed $1 million to support designated responding agencies working on the front lines to help pets and pet families in need in the areas affected.
The online magazine celebrates the journey people and their pets take in order to live a healthier and simpler lifestyle, said company officials.
Outward Hound has acquired Planet Dog, which is well-known for its made in USA toys.
The company makes an exclusive line of premium DIY dog shampoo and grooming products.
The contribution will cover the cost of the K9 Unit's the dog and the training as well as supplies.
The hour-long program featured four entrepreneurs pitching their brands and products for the hosts and a panel of industry experts.
The company's fourth annual social media charity campaign, #igiveafluff, reached a new donation record, according to company officials.
The litter was donated to three cat shelters in the three eco-friendly cities that received the most votes during the first ökocause4paws Litter Donation Program this summer.