Under the arrangement, sales efforts will be divided based on retail channel, territory and customer preferences.
The weekend will include half-price dog washes, raffles, free refreshments, and adoption opportunities with local rescues and animal welfare organizations.
The contest intends to shine a light on dogs that were rescued but haven’t been adopted and still need loving homes.
The money was raised through the company's Pets & Vets program.
PetPlate closed a $4 million seed round led by Dane Creek Capital.
The raw pet food brands have been growing at an extraordinary pace over the past three years around the world.
The company will celebrate by providing activities to customers while supporting local pet adoption organizations.
The videos are designed to help train business and retail employees to better accommodate veterans and other patrons who have service dogs.
JustFoodForDogs makes sustainable brand of food, made fresh daily before its customers.
It will be the company's sixth store in the greater Houston area.