Through the program, Kurgo will replace any dog car harness involved in an accident—from any brand.
The program will run March 1 to Dec. 31.
The aims to raise awareness and funds for organizations that provide service animals to veterans and active-duty service members.
Support for veteran service dogs often goes towards the costs associated with raising, training and on-going care.
West Paw Design manufactures safe, durable and eco‐friendly pet products.
The updated line will be showcased at the upcoming 2017 Global Pet Expo in Orlando, Fla.
Company plans call for having as many as 15 stores in the area.
The campaign will run through April 2.
The new name is effective and implemented immediately.
The organization is the nonprofit arm of Camp Bow Wow, a nationwide Doggy Day Care and Boarding franchise.