Participating Pet Supplies Plus stores that have teamed with VIP Petcare will offer $7 microchipping for pets with a $30 purchase at the store.
As part of the acquisition, Brock Weatherup, PetCoach co-founder and CEO, will join the national pet specialty retailer.
Rescue Bank will help distribute the donated pet food to animal welfare organizations across the U.S., and Feeding America will disperse the donated pet food to select food banks across the nation.
The shelter provides animal care and control for the townships of Montclair, Verona and Nutley.
Winners were named in nine pet product categories.
Barkworthies has pledged to cover the adoption costs for eligible dogs at three shelters to promote and support Adopt a Shelter Pet Day on April 30.