The program recognizes guests for repeat visits based on the total transaction amount.
The company has made a commitment to complete the process by May 2019.
The pet food company teamed up with Sierra Delta, a nonprofit organization dedicated to the education, advocacy, promotion and funding of the service dog industry.
The VIP option gives allows customers to receive credits and savings towards their dog or cat’s pet care routine.
The company has new owners and has made a commitment to the independent pet market, said company officials.
All products are being sent to Alabama Rangers and Rescue who are handling distribution of the collars to those pets in need.
Pet owners that purchase Natural Balance products at any of the 435 nationwide Pet Supplies Plus stores now through Nov. 26 will help support a $50,000 donation to Patriot PAWS Service Dogs.
Intergroom will be held April 11-14 at the Meadowlands Expo Center in Secaucus, N.J.
Plato treats are now stocked at five Phillips distribution centers on the West Coast.
The company has entered three European markets.