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Current USA Names Steven Berlin Vice President of Sales


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Current USA, a San Diego-based manufacturer of aquarium LED lighting, has named Steven Berlin as its new vice president of sales.

Berlin, previously vice president of sales and marketing at BioBubble Pets, is responsible for the management of all direct sales and reseller functions, strategic partnerships and increasing Current USA’s network of customers.

“Steve lends much experience in partnering with our customers to maximize nationwide sales,” said Dennis Fredricks, president and CEO of Current USA. “This level of experience, along with our history of cutting edge innovation in product design and technology, will lead to growth for the Current USA brand and ultimately, to success and satisfaction for a greater number of aquarium hobbyists.”

This announcement coincides with the prelaunch of Current USA’s Loop ecosystem of aquarium products with wireless control, including Orbit IC LED fixtures and EFlux DC water pumps. Available late summer, Loop is the first and only system specifically designed for syncing lights, pumps and other accessories into a single, controllable network, according to the company.

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