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CustomCages.com Acquires Manufacturer of Animal Enclosure Products


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Adam Keller (right), president of CustomCages.com, hands a check to Scott Selstad for the purchase of Vision Products Plus, LLC.

Adam’s Specialty Products, LLC, dba CustomCage.com, purchased the company assets of Vision Products Plus, Inc. The Vision brands are being added to the CustomCages.com lineup of animal enclosure products. Orders are being taken and fulfilled for current inventory, and full availability of the Vision brands to both consumers and distributors is expected by March 31.

Vision Products Plus, Inc. has been producing high-quality animal enclosures for more than two decades. The enclosures are popular with reptile and small animal hobbyists for their strength, durability, ease of use, and space-saving stacking and racking systems, according to company officials.  

Vision enclosures will continue to be manufactured in the USA using the same processes that have maintained Vision’s consistently high quality. The engineers at CustomCages.com will apply some innovations that will increase the already considerable strength and durability, but the basic shape, size, and functionality of the Vision products will not change.  

“We are excited to add the Vision brands to our CustomCages.com product line.  For twenty years we have been all about premium custom enclosures.  The addition of the Vision brands allows us to provide options for people looking for solutions that save space, are easy to clean, and are extremely durable,” said Adam Keller, president of Adam’s Specialty Products, LLC. 

What is today CustomCages.com was started by Adam Keller in the basement of a modest college apartment where he turned his childhood hobby into a business providing quality custom enclosures to buyers for their pets. The enterprise was officially incorporated as Adam’s Specialty Products, LLC in 1998, and the first generation of “Cages By Design” products were born. After years of experimenting, listening to customer needs, and countless hours of engineering, Adam’s Specialty Products re-branded Cages By Design as Custom Cages and launched Custom Aquariums

Serenity Aquarium and Aviary Services, a living display service company, is also a product of innovation and now has over a thousand service accounts more than 14 states. Designing, building and servicing thousands of its own products allows the company to identify needs, innovate and create solutions, officials added. 

All of the core brands, including Hybrid Enclosures, Majestic Enclosures, Suncatcher Enclosures and Lifetime Aquariums, and innovations, like Friendly Feeder, H2Overflow, Stealthbox, Seamless Sump, Siphon Stopper and many others, were developed from the drive to solve problems, resulting in more than 14 patents granted or pending, with more on the way.

The addition of the Vision brands allows CustomCages.com to provide options for people looking for cages that are easy to clean and extremely durable, officials said. The Vision Versa-Rack includes the highest quality racking system and tubs for the lowest price and permits breeders to have a lot of enclosures in a small space.  

The Vision brands being added to the CustomCages.com lineup offers a winning combination for hobbyists, zoos, research facilities, education, rescues and commercial breeders. CustomCages.com will add great customer service through faster production, greater inventory and a proven order fulfillment system, officials added. 

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