Demand for Sustainable Pet Products Increases, WPA and PSC Report Finds
The World Pet Association (WPA) and the Pet Sustainability Coalition (PSC) have released a report that focuses specifically on sustainability in the pet sector, highlighting rapidly advancing business opportunities for environmentally and socially friendly pet product companies. This new report, analyzing more than 225 responses from pet industry professionals, reveals a dramatic increase in demand for sustainable products, explores where companies are encountering road blocks to successful sustainability programs, and what tools and resources are available within the industry.
The data shows a dramatic increase in pressure on businesses to expand their responsibility strictly from shareholder value to now include demonstrating responsible treatment of communities and environments where they do business. The expansion in business accountability means that brands are held accountable not just for their own direct business practices, but also the practices of their tier 1, tier 2, and tier 3 suppliers.
In addition the survey found that 23 percent of pet industry professionals rank their own sustainability program as effective and 26 percent report that they have no sustainability program at all.
Not surprisingly, this increase in accountability for businesses is fueling a need for more education to inform the industry about what is expected of them and where their current performance is, tools to ease implementation and collaborative opportunities particularly for small businesses that need more leverage to drive systematic improvement in areas that are too large for one company to change on their own.
PSC member companies show an impressive skew in positive data reporting much higher access to education and tools, and a higher interest in collaborating which will be needed for the industry to address bigger sustainability issues including agricultural impacts as well as equitable labor practices, and the ability to better trace materials and ingredients from extraction to production, retail and end of life.
The full report can be downloaded by clicking here.