Digital Solutions Division of Phillips Pet Food and Supplies Partners with Promoboxx
PHIDO, the digital solutions division of Easton, Pa.-based Phillips Pet Food and Supplies that built Endless Aisles, has partnered exclusively with Promoboxx, the only retail marketing platform powered by brands, according to company officials. Together, PHIDO and Promoboxx offer the only comprehensive solution for pet industry players to manage their end-to-end e-commerce, fulfillment and digital marketing programs at the local level, officials said.
With this partnership, pet industry brands can leverage the industry knowledge and network of the PHIDO team combined with the Promoboxx platform to drive scale adoption of digital marketing campaigns through pet retailers nationwide. Brands curate content for targeted local promotions, launch national campaigns with ease and gain valuable insights into performance through real-time engagement tracking on one centralized dashboard. Retailers easily deploy brand-approved content to reach and engage their local markets across their earned and paid audiences through social, email, mobile and web channels.
“Promoboxx is thrilled to enter this exclusive partnership with PHIDO,” said Mike Stella, vice president of sales and customer success at Promoboxx. “The powerful combination of PHIDO’s experience in the pet industry with Promoboxx’s retail marketing expertise provides the complete solution that pet retailers are asking for and that brands want to deliver.”
As part of this partnership, PHIDO has launched Endless Marketing, powered by Promoboxx, to provide retailers with a platform to access and distribute engaging digital pet content. With just a few clicks, retailers can select from a campaign dashboard, customize content to their local markets, publish it immediately or schedule it to be posted at a later time. Content includes inspirational and on-trend industry campaigns that are designed to engage and convert local consumers—from pet tips to inspiring pet imagery and holiday-themed content. Dashboards on customer engagement are available to participating retailers, so they can make the right digital marketing decisions for their business.
“Gone are the days of designing content from scratch, and working through back-and-forth emails and file sharing,” said Andrea Barsk, general manager, PHIDO. “Retailers now have a multi-channel digital marketing platform to save them time, increase customer engagement and drive sales.”
Endless Aisles is a platform that helps retailers stay competitive in the changing digital landscape of retail. With a web portal to place special orders in-store and an option for e-commerce integration, Endless Aisles extends sales beyond a retailer’s current product offering. Endless Aisles provides digital merchandising information for almost 10,000 SKUs and then drop-ships retailers’ orders to their customers’ doorsteps.