Direct-to-Consumer Pet Food Brand Expands on Jet.com
Ollie, a canine meal service that delivers freshly cooked, human-grade food tailored to each dog, has partnered with Jet.com for its expansion into omnichannel. The Jet.com partnership marks the first time the direct-to-consumer premium pet food brand will be offering its line of healthy recipes via a third-party retailer, according to company officials.
"We're excited to expand Ollie's reach with the Jet.com partnership, while simultaneously introducing freshly cooked, human-grade pet food to Jet.com's audience of pet parents," said Gabby Slome, co-founder and chief experience officer of Ollie in New York. "Investing in new distribution channels-particularly within the family of brands of the world's largest retailer, Walmart Inc.-allows us to bring further awareness to the health benefits of all-natural pet food and helps us in our mission to put pets first."
Jet.com customers will now be able to purchase Ollie's all-natural, single-ingredient snacks in beef, chicken, turkey and sweet potato flavors. Jet.com customers will also be able to buy Ollie's beef and chicken recipes. Traditionally sold and delivered in personalized carrier boxes directly from Ollie, the Ollie meals sold via Jet.com will come in custom carriers with three trays.
On the heels of Ollie's expansion, the company has also appointed Yashoda Clark as head of finance. Clark will be spearheading the company's overall financial and investment strategies, and preparing the rapidly growing business for its next phase of growth.
With 10 years of experience, Clark was most recently at Squarespace where she helped the company scale the financial planning and analysis team. Previously, she was a senior leader of Etsy's finance team that successfully led the company through its $3.5 billion initial public offering. Clark started her career in investment management at Fidelity.
"Yashoda's experience as an expert financial strategist will be a key asset to Ollie as the business continues to accelerate and rapidly change the $30 billion pet food industry," said Alex Douzet, co-founder and CEO of Ollie.