Dog Whisperer Teams Up With NutriPack for Branded Pet Food
The Dog Whisperer Productions has granted the North American master food rights to Markham, Ill.-based NutriPack, LLC. NutriPack will develop a range of uniquely-formulated canned, wet/dry dog food products and extend the Dog Whisperer brand in the growing pet food category, according to company officials. The full line of premium foods that focus on pet health and nutrition are inspired by the globally syndicated, long-running, multiple Emmy Award-nominated television series “The Dog Whisperer.”
The deal was brokered by The Dog Whisperer Productions’ exclusive licensing agency, All American Licensing.
“We have worked with the Dog Whisperer team for years developing tremendous results for our partners, and continue to look for passionate brands such as NutriPack that see incredible value in bringing innovative Dog Whisperer products to the marketplace,” said Michael Gottsegen, co-founding partner at All American Licensing.
Episodes of “The Dog Whisperer” TV series are currently airing on the CW Network, after having played for 10 years on the National Geographic Channel. The series has received multiple, Primetime Emmy Award nominations, ALMA Awards, DGA Awards and Imagen Foundation Awards, along with a People’s Choice Award for “Favorite Animal TV Show.”
“The Dog Whisperer brand emphasizes the relationship between pets and their humans, and we believe that food plays a large role in this relationship. This new partnership allows us to align ourselves with a brand that shares our mission of increasing the quality and enjoyment of the lives of our companion pets through nutrition, and the relationship between us and our pets through making those choices,” said Chelsea Sher, NutriPack marketing executive. “This is a perfect partnership, because both the Dog Whisperer and NutriPack are passionate and are trend-starters. By combining a revolutionary way of working with animals, with a passion for creating innovative, nutritious, palatable, and safe pet foods, we can each achieve our mutual goals.”