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ECRM/PPN Honor Buyers Choice Award Winners


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Mike Brown of ECRM, Terri Entler of Healers Pet Care and Trish Rodriguez of PPN

The Healers Spot-Lite LED jacket and the Brolly Retractable Dog Leash won the ECRM/Pet Product News Buyers Choice Awards during ECRM’s Pet EPPS held in April in Oak Brook, Ill.—an in-person meeting during which retail buyers and suppliers of pet products were brought together for private one-on-one planning sessions. More than 100 buyers from mass retail and pet specialty were in attendance.

The two winners were selected from more than 40 products reviewed by attendees during the New Product Innovation Hour. Buyers cast their votes based on product characteristics such as ingredients, innovation and packaging.

Healers Pet Care earned first place with its Spot-Lite LED jacket, which is made with Dintex soft-shell fabric that is waterproof, wind resistant and breathable. Designed to be highly visible at night, the jacket features reflective stripes and either a fleece back or light mesh for use both in the summer and winter. It is available in a variety of bright colors. The company also makes a line of bandanas.

Terri Entler, CEO and president of Healers Pet Care, said she was overjoyed that her product was chosen.

“It validates our hard work and efforts to provide the highest-quality products that keep pets safe and healthy,” Entler said. “With this new line of LED lighted apparel, customers now have a machine-washable jacket or bandana that enables their pets to be highly visible at night and are fun to wear.” 

Brolly Pet’s Retractable Dog Leash, the second place winner, features a patented four-finger-hole grip that is designed to conform to the user’s hand to provide maximum support when walking a dog. The leash is equipped with what the company calls the Get Hook’d System, which enables dog owners to easily clip Brolly Pet accessories, including poop bag dispensers, dog ponchos, travel pet bowls, treat bags and more, directly onto their Brolly Retractable Dog Leash.

Greg Edson, CEO of Brolly Pet Products, was on hand to receive the award.

“When I heard our company name called, I stood up and felt so proud of what we had accomplished,” Edson said. “It meant so much having the buyers select our retractable dog leash among all of the terrific pet products that were on display. 

“We are excited to work with the buyers to introduce the Brolly Retractable Dog Leash and pet accessories to their stores and act as a category captain to ensure the maximum performance of the pet category.”

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