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Early-Stage Pet Care Companies to Compete for Cash and Support


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Emerging innovative pet care products and services companies could get up to $20,000 in cash and other support to scale faster through the Pet Care Innovation Prize. The prize is a partnership between St. Louis-based Nestlé Purina PetCare Co. and two investment firms, Cultivation Capital and Active Capital, also based in St. Louis, as part of a competition to identify and support early-stage pet care companies in the growing global pet care market.

“Great entrepreneurs have great challenges, too,” said Jay De Long, co-founder of Active Capital. “They need access and insights to big markets through relationships and resources that are hard to come by. This partnership provides that, and some capital to execute.”

The Pet Care Innovation Prize will award up to five finalist companies $10,000 in cash, plus immerse them in a multiday accelerator program to get advice, mentorship and access to business partners from Nestlé Purina. One grand prize winner will get additional cash, services and support to exhibit at the 2017 Global Pet Expo in Orlando, Fla., one of the world’s largest pet industry events.

The prize competition is tailored to companies producing food, nutrition, pet care, play and tech products and services for dogs, cats and their owners.

“The pet care category is growing faster than many other industries, and some lucky emerging company could use the Pet Care Innovation Prize and a relationship with Nestlé Purina to knock it out of the park,” De Long said.

To be eligible, companies must have a market-ready product or service and apply by

Sept. 9, 2016, at petcareinnovationprize.com.

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