Ellen Degeneres Partners with Posh Paws to Launch Pet Accessories
International designer and manufacturer of pet accessories, Posh Paws has entered into a partnership with Ellen DeGeneres’ lifestyle brand, ED. The 2016 pet accessories collection will launch at Global Pet Expo in Orlando, Fla., March 16-18. Featured in the collection are pet beds, toys, carriers, leads, collars, feeding bowls, sweaters and coats, and all products will be reflective of ED’s unique style and design. Additional categories of grooming and hygiene products will be introduced later in the year.
“We are thrilled to partner with Ellen DeGeneres’ lifestyle brand to transform her design vision into high‐quality pet products,” said Isaac Dweck, vice president of New York-based Posh Paws. “ED’s strong design perspective, coupled with Ellen’s personality and known love for animals, is a natural fit for our portfolio of brands, and we are looking forward to collaborating on these fine pet products.”
“We’re very excited to team up with Posh Paws to design and create unique pet accessories reflective of our brand’s artistic design,” said Marisa Gardini, managing partner and CEO of ED. “With Posh Paws’ industry expertise, we look forward to working with them in developing this extension of the ED brand.”