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Ello Pet Supply Now Distributing Natural Paws


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Ello Pet Supply is now distributing a new prepacked shelf unit available from Natural Paws, creator of natural products for dogs’ paws, ears and itchy skin. Designed to engage with shoppers and deliver Natural Paws’ message, the display features full-sized images behind the products, replaces an empty spot on the shelf and enhances ease of inventory control and ordering for retailers, according to the company.

Natural Paws is dedicated to making products that fulfill its mission statement, “Helping Dogs Feel Better…Naturally,” said Elyse Horvath, company founder.

“Sweet Pea, our cocker spaniel, had started licking and chewing her paws, which led us to develop our original paw products for her use,” said Horvath. “Since discovering that so many of Sweet Pea’s troubles were quite common ones, we realized that the need for these products was a need shared by so many pet parents, and that is what continues to drive us forward every day.”

Natural Paws now offers three organic remedies for dogs with troubled paw pads, as well as EARoma thEARapy, which is the industry’s first and only sprayable ear wash, allowing dogs’ ears to be cleaned without flooding of the ear canal, the company states. Ditch The Itch is Natural Paws’ fifth offering, the company’s answer to their customers’ pleas for a natural alternative to ingested antihistamines and injected steroids for relief from itchy skin. Natural Paws’ products can be found at veterinary practices, pet supply shops and groomers nationwide and online.

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