FEED Launches The NoBowl Feeding System
Following a successful Kickstarter campaign, FEED Co. (Feline Environmental Enrichment Design Co.) in Philadelphia launched The NoBowl Feeding System, the world's first indoor hunting system, according to the company. Developed by Elizabeth Bales, VMD, and based in the science of feline behavior and environmental enrichment, the system is designed to satisfy a cat’s natural hunting instinct, manage weight, alleviate anxiety and prevent digestive issues, according to the manufacturer.
During its 30day Kickstarter campaign in March, the system became fully funded in just four days, gaining nearly 2,000 supporters and eventually raising more than $170,000 (including crowdsourcing funds). The system consists of five NoBowls, a portion filler, a trainer and an instructional brochure.
The trainer features multiple dispensing holes designed for a quick and easy reward for effort. Its shallow Portion Filler well holds 1.6 tablespoons for multiple daily training opportunities without overfilling the cat, the company stated.
The Naked NoBowl is constructed to mimic the body of prey with an oval shape that rolls in a predictable way that cats associate with the hunt and two dispensing holes for any size kibble. NoBowl Skin simulate the tactile feel of prey, allowing cats to grab, claw and use their teeth as in a hunt. Made of food-safe plastic, The Naked NoBowl cleans easily with soap and water or on the top shelf of a dishwasher, and the skins are machine washable and quickly air dry, according to the manufacturer.