Factory Names Winners in Pet Innovation Challenge
Pet industry professionals, entrepreneurs and investors were invited to attend the Pet Innovation Challenge in early October, a new event designed to highlight innovative and emerging pet health brands and tackle the opportunities and challenges of the current pet health industry. Officials dubbed the event as “a huge hit.”
The Pet Innovation Challenge, which was hosted by Factory in Bethlehem, Pa., and sponsored by New Hope Network, was kicked off by a live pitch slam competition where Shameless Pets took the winning title. Shameless Pets, a brand that focuses on upcycling within pet treats, received a cash prize, six months of entrepreneur services from Factory and a free booth at Natural Products Expo East 2020.
The event also included an Innovation Challenge, where pet health leaders, entrepreneurs and industry veterans came together for hands-on problem solving in a “mastermind solutions event.”
Teef, a patented drinkable dental prebiotic, received first place. Because Animals, a biotechnology company creating pet food made with cultured meat, came in as first runner up, and Chippin, the “Beyond Meat of Pet Food,” was named second runner up.
Factory is a venture capital and private equity company based in Bethlehem. New Hope Network, by Informa Markets, is headquartered in Boulder, Colo., offers news, insights, information and connection for businesses in the natural products industry.