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Fear Free Initiative Names Best New Products at Global Pet Expo


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The Fear Free initiative, developed by “America’s Veterinarian,” Dr. Marty Becker, has unveiled its list of the Best New Products that were on display at Global Pet Expo in Orlando, Fla., in March. The Fear Free initiative aims to get pets back for veterinary visits by promoting considerate approaches and gentle control techniques used in calming environments. 

According to the team behind the initiative, utilization of Fear Free methods and protocols leads to reduction or removal of anxiety triggers, which creates an experience that is rewarding and safer for all involved, including pets, their owners and veterinary health care teams, which results in calmer, more accepting patients, more compliant clients and better veterinary care. 

During Global Pet Expo, the Fear Free team sought out the best consumer products for reducing fear, anxiety and stress in pets. Fear Free honored the following four products: 

Best New Product for Feline Enrichment: Catit Senses Toy System. The Catit senses toy system impressed the Fear Free team with its focus on stimulating every sense of a cat; places for food puzzles and catnip stashes, hidden nooks for sleep, scratch posts, multi-flow water fountains and plenty of toys. 

Best New Product for Canine Enrichment: Tether Tug. The Tether Tug, designed by father-son team Adam and Roger Huckfeldt took one of the oldest dog toys in existence—the rope, second only to the stick—and revitalized it into a dog's best friend. The tether tug uses a high-quality rope or fleece attached to a stake that's driven into the ground, which provides 360 degree mobility, and a solid constant resistance for a dog to play to their hearts content. 

Best New Product for Feline Fear, Anxiety and Stress: Hideaway Duffle by Prefer Pets. The carrier is soft and cozy with a washable faux fur liner. It has three exits (two side, one top) to allow cats to enter how it wants to and also allow for a pet's vet team to examine a cat more comfortably. It also offers privacy flaps that allow pet owners to adjust the visual stimuli for their cat to have the best travel experience possible.

Best New Product for Canine Fear, Anxiety and Stress: My Pet My Scent. My Pet My Scent focuses on calming the dog through the scent of their owner. The My Pet My Scent utilizes hemp oil and a small swab of your skin placed in a collar clip that lasts around 8 to 10 hours, giving a pet comfort while a pet owner is out of the house.

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