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First-Ever Pet Business Consultation, Intensive Day for Pet Professionals



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American Pet Professionals and Whitegate PR are teaming up to present their first-ever Pet Business Consultation and Intensive Day, designed specifically for pet professionals who are serious about growing their business, on Tuesday, Dec. 8 from 9 a.m. to 2 p.m. at the National Opera Center’s Learning Center in New York.

This advanced in-person pet professional educational day will cover How To Be Your Own Best Brand Ambassador, How to Talk to Customers and Sell Your Products and Services, Highlighting Marketing Distinctions, “You” as Your Own Brand, How Not to Take Business Rejection Personal, Overcoming Your Business Pain Points, Media Training and more.

In January 2016, a four-week Action Plan assignment for attendees will be followed up with a private live Google consultation. Attendees also will be given access to a private Facebook forum where they can continue to ask questions and network within the group after the in-person event.

“Working with pet professionals on a daily basis … many of them seem to have a lot of the same struggles,” said Nancy Hassel, president of American Pet Professionals. “Whether they are just starting out or maybe have hit that 5 or 10 year plateau within their respective businesses. We are really excited to offer this program, and while the event is a one-day event—attendees will get so much value even after the event with their four-week action plan, access to Dana and I via the private forum group page and our live accountability follow up in January 2016.” 

“So many pet product manufacturers have questions about taking their business to the next level,” said Dana Humphrey of Whitegate PR Inc. “As experienced pet business professionals, we decided to offer a concise format for entrepreneurs to efficiently get the insights they need, to power through their business pain points for 2016.” 

This event is limited to 12 people and an RSVP is required ahead of time. Cost for American Pet Professionals members is $647; $697 for nonmembers. Attendees can RSVP by visiting americanpetprofessionals.com.

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