Fluff & Tuff Co-Founder Dies
Chris Lawson, co-founder of Troy, Mich.-based toy manufacturer Fluff & Tuff, passed away on June 11 after a “brief, yet valiant battle with Glioblastoma,” his wife, Ellen Lawson, announced in a statement. He was 68 years old.
“He was surrounded by his family and beloved dogs as he made his way to endless sandy beaches and bottomless banana daiquiris,” Ellen said. “A corporate hotshot for much of his career, he was so proud of the small but mighty family business he and I created 10 years ago. From our first days traveling to the AKC [American Kennel Club] dog shows trying to build our brand, to our first trade show in 2012 (The Backer Show for those that remember), to working out of our garage, and then moving to our first real office, to hiring our first employee—he did all of it with such enthusiasm and an unwavering belief that we could create a well-regarded brand.”
Lawson was honored privately by his family, but a celebration of life will be scheduled for June 2021 in honor of his 70th birthday, according to his obituary.
In lieu of flowers, the Lawson family is accepting donations on his behalf to be used to assist another metro-Detroit family impacted by Glioblastoma with care taking needs. Donations can be made online through the Chris Lawson Memorial Fund, found here.