Fluval Wins Brand of the Year Award for Aquatic Filtration
Hagen UK General Manager Adrian Burgess (left) accepts award on behalf of Fluval.
Rolf C. Hagen Inc.
Fluval recently won Brand of the Year Award for Aquatic Products—Water Filters at the World Branding Awards (Animalis Edition), which took place early July in Vienna, Austria. Fluval, a division of Rolf C. Hagen Inc. in Montreal, Canada, offers products to both freshwater and saltwater aquarium hobbyists.
“We expect a lot of positive feedback from both consumers and the trade regarding this latest achievement and are humbled to know that our product and marketing efforts are resonating with our peers,” said James Braditsch, senior marketing manager for the Fluval brand. “We share this win with Fluval fans around the world and are energized to continue earning their respect and loyalty for years to come.”
The World Branding Awards is a recognition program of the World Branding Forum, with the Animalis Edition focusing exclusively on companion animal brands. Each Brand of the Year is selected within their respective product category. For Fluval, this represented a regional award for aquatic filtration within the United States, Canada and Europe.
The judging and voting processes include points through three streams, with each one contributing a set percentage to the total score: brand valuation (30 percent), public online voting (30 percent) and consumer market research (40 percent). The Animalis edition of the World Branding Awards named 114 brands from 38 countries as Brand of the Year.
The win coincides with the release of Fluval’s new 07 Series, which is the seventh incarnation in nearly four decades of the brand’s top-selling performance canister filter family, said company officials. The new version has up to 25 percent quieter operation and a more robust, energy-efficient, adaptable and convenient design, officials added.
Hagen’s Exo Terra brand also won an award for reptile products.