The campaign aims to raise awareness for the Merrick Pet Care brand and to celebrate the bond between people and their dogs.
The company reported it has not received any reports to date of injury or illness to cats fed this product.
The company unveiled its plans for its Transparency Council, which gives third-party experts and consumers access to its process, at Global Pet Expo.
IPS distributes pet products to independent pet stores in the states of Washington, Oregon, Montana, Idaho and Alaska.
Retailers can be entered to win additional savings on Vital Essentials Freeze-Dried Food for Dogs and Vital Cat Freeze-Dried Food for Cats in June.
The campaign brings to life the company's recent commitment to removing dog and cat foods with artificial ingredients from store shelves by May 2019.
CSD will develop a comprehensive line of large and small animal feed, treats and supplements, which will feature the Dr. Pol brand imprint.
These two trends are heavily influencing industry growth according to Packaged Facts’ new report U.S. Pet Market Outlook, 2019-2020.
The company launched the line under the RootLab brand name, which currently offers four formulas.
The company offers its products through independent pet retailers as well as via a direct-to-consumer subscription service.