True Source includes 10 formulas of dog food in assorted flavors in both grain-free and whole grain varieties.
For every can of cat food given away, Halo will match it and donate a can to a shelter cat.
Purina invited members of the media to learn more about the company, including how it ensures the quality and safety of its products.
The creative elements of the campaign tap into the new pet food consumer, according to Nulo officials.
Untamed and all 4health products are available exclusively at Tractor Supply stores nationwide.
The Bravo online training program can be accessed directly from the Bravo website.
There are signs that at least some of the challenges facing organic pet food may soon be remedied.
The report highlights how humanization is creating an innovation platform from which to launch products better targeted towards pet owners.
The Norco, Calif.-based company recently launched Canidae Farms in Cheney, Kan., enabling the company to grow its own fresh ingredients to use in its lines of pet food.
The FDA issued the alert after a recent Center for Veterinary Medicine investigation into reports of three dogs in different households that showed signs of hyperthyroidism.