The investment will be used to drive consumer awareness, new product innovation and enhanced retailer merchandising and support.
Raised Right Pets' model of distribution allows consumers to purchase product in store or online, without one channel competing with the other, according to company officials.
The study sheds new light on optimal nutrition for the animals and refutes a common notion that cats want and need a protein-heavy regimen.
Through a distribution partnership with several key regional pet specialty distributors, the company is re-releasing the all-natural pet food nationally.
PetPlate closed a $4 million seed round led by Dane Creek Capital.
The raw pet food brands have been growing at an extraordinary pace over the past three years around the world.
JustFoodForDogs makes sustainable brand of food, made fresh daily before its customers.
Pet food professionals discuss the consumer demand for transparency, food safety, trends in the industry and more at the annual event.
It is a highly palatable dried yeast alternative to traditional plant and animal proteins.
Approximately two-thirds of Ainsworth's sales are generated by its Rachael Ray Nutrish brand.