The retailer made the promise to clear its shelves of food and treats containing artificial colors, flavors and preservatives for dogs and cats back in November.
The new echo-friendly packaging, made possible by a partnership with BioFlex, will have an updated appearance.
The fundraiser, headed by Zignature and Family Pet Food Center, is being coordinated by the Bark N’ Blue Foundation in Green Bay, Wis.
American Pet Nutrition’s Supreme Source brand has partnered with Morris Packaging in an effort to reduce environmental impact.
The campaign aims to raise awareness for the Merrick Pet Care brand and to celebrate the bond between people and their dogs.
The company reported it has not received any reports to date of injury or illness to cats fed this product.
The company unveiled its plans for its Transparency Council, which gives third-party experts and consumers access to its process, at Global Pet Expo.
IPS distributes pet products to independent pet stores in the states of Washington, Oregon, Montana, Idaho and Alaska.
Retailers can be entered to win additional savings on Vital Essentials Freeze-Dried Food for Dogs and Vital Cat Freeze-Dried Food for Cats in June.
The campaign brings to life the company's recent commitment to removing dog and cat foods with artificial ingredients from store shelves by May 2019.