Premium pet foods bearing descriptions such as “natural” and “grain free” are outpacing traditional consumer packaged goods (CPG) pet brands in digital visibility according to a new report.
The company's food will be distributed in 11 international locations.
The agencies will develop and execute integrated content to directly reach pet owners on behalf of the Orijen and Acana brands.
The company expects the manufacturing expansion to increase the purchase of locally produced ingredients by approximately two-thirds.
The deal was brokered by The Dog Whisperer Productions’ exclusive licensing agency, All American Licensing.
Total spending on pet products in Q1 and Q2 of 2018 were $780 million.
The investment of $450,000 brings Wild Earth's total funding to just under $5 million.
According to the Wall Street Journal, Nestlé SA is seeking to purchase Champion Petfoods for more than $2 billion.
V-dog has a special website page set up and will be providing extra informational newsletters and social media posts throughout the entire month.
The Jet.com partnership marks the first time Ollie will be offering its line of healthy recipes via a third-party retailer, according to company officials.