The company's owners hope a crowdsourcing campaign, or interest from other investment partners, will help it make a comeback.
The company has made a commitment to complete the process by May 2019.
The campaign aims to educate pet owners about how they can make more than 290 different meal combinations that mix a variety of Nulo's products.
All full-time hourly team members with a minimum of one year of service will be granted equity (restricted stock units) annually in Freshpet.
The company's recipes are cooked sous-vide in a USDA certified kitchen and the first-of-its-kind dog food product available at a retail store, according to company officials.
The company is donating 2,000 pounds of pet food to organizations close to the impacted areas.
Wilbur-Ellis Co. and Diversified Ingredients were sentenced to pay combined fine of $7 million for shipping adulterated and misbranded pet food ingredients to pet food manufacturers.
The company is also providing resources for the many emergency shelters, long-term evacuees and food pantries that were impacted by Hurricane Florence.
The company donated 1,000 pounds of pet food to the Greenville Humane Society in South Carolina.
Premium pet foods bearing descriptions such as “natural” and “grain free” are outpacing traditional consumer packaged goods (CPG) pet brands in digital visibility according to a new report.