Wilbur-Ellis Co. and Diversified Ingredients were sentenced to pay combined fine of $7 million for shipping adulterated and misbranded pet food ingredients to pet food manufacturers.
The company is also providing resources for the many emergency shelters, long-term evacuees and food pantries that were impacted by Hurricane Florence.
The company donated 1,000 pounds of pet food to the Greenville Humane Society in South Carolina.
Premium pet foods bearing descriptions such as “natural” and “grain free” are outpacing traditional consumer packaged goods (CPG) pet brands in digital visibility according to a new report.
The company's food will be distributed in 11 international locations.
The agencies will develop and execute integrated content to directly reach pet owners on behalf of the Orijen and Acana brands.
The company expects the manufacturing expansion to increase the purchase of locally produced ingredients by approximately two-thirds.
The deal was brokered by The Dog Whisperer Productions’ exclusive licensing agency, All American Licensing.
Total spending on pet products in Q1 and Q2 of 2018 were $780 million.
The investment of $450,000 brings Wild Earth's total funding to just under $5 million.