Total spending on pet products in Q1 and Q2 of 2018 were $780 million.
The investment of $450,000 brings Wild Earth's total funding to just under $5 million.
According to the Wall Street Journal, Nestlé SA is seeking to purchase Champion Petfoods for more than $2 billion.
V-dog has a special website page set up and will be providing extra informational newsletters and social media posts throughout the entire month.
The Jet.com partnership marks the first time Ollie will be offering its line of healthy recipes via a third-party retailer, according to company officials.
Through a distribution partnership with several key regional pet specialty distributors, Barkstrong will widen the reach of Pioneer Naturals pet food.
The investment will be used to drive consumer awareness, new product innovation and enhanced retailer merchandising and support.
Raised Right Pets' model of distribution allows consumers to purchase product in store or online, without one channel competing with the other, according to company officials.
The study sheds new light on optimal nutrition for the animals and refutes a common notion that cats want and need a protein-heavy regimen.
Through a distribution partnership with several key regional pet specialty distributors, the company is re-releasing the all-natural pet food nationally.