Former Purina Senior Executive Joins Good Boy Studios’ Executive Board
Good Boy Studios, a venture-backed technology company, has added Michael Crawford to its executive board as a strategic advisor. Crawford is the former vice president of digital, data insights and communications at Nestlé Purina PetCare.
“We’re very excited to join forces with an exemplary industry leader who crafted the marketing and digital data strategies for one of the world’s most successful pet brands,” said Viva Chu, CEO of Good Boy Studios, which is headquartered in Stamford, Conn. “Michael’s guidance will be invaluable as we continue to realize our mission to become the leading digital marketing and data-driven platform for pet businesses in all channels, including retailers and mobile devices.”
Good Boy Studios is the originator of Pet Parade, a pet social media and mobile app. The Pet Parade Online Marketing Platform enables their brand partners such as Earth Animal, Stella & Chewy’s, Pet Krewe, Tall Tails Dog and others to efficiently reach millions of highly engaged pet owners and drive brand awareness and omni-channel traffic and sales, officials said.
The addition of Crawford enhances Good Boy Studios’ pet, marketing and data expertise, according to officials. It also aligns seamlessly with the founding team of Chu, Jonathan Yee, Michael Wisz and Kus Wanto, who collectively have various technology and marketing experience from Google, Priceline, American Express and Microsoft.
“Pet Parade has laid the foundation for a game-changing way for businesses to reach today’s pet parents, using its data technology and innovative mobile and social media solutions,” Crawford said. “It’s great to be a part of developing marketing and revenue solutions for pet brands that navigate the changing landscape, particularly those directed at the emerging gen Z and millennial audience and reliant on in-store traffic.”