Freeze-Dried Is Fastest-Growing Food Segment
Per Business Wire:
According to new data from GfK’s point-of-sale panel in the US, freeze-dried SKUs have shown the strongest sales growth at pet retail – but grain-free and other established categories remain “most valuable players” in this $7.6 billion market.
“Having a data-driven, nationwide perspective on the pet specialty marketplace is essential for retailers and manufacturers alike”
GfK’s Maria Lange (Business Group Director, POS Tracking) shared the results in a presentation at the SuperZoo conference in Las Vegas. GfK’s panel represents over 11,000 US pet stores, from neighborhood shops to superstores.
In just the past year (June 2015 to May 2015), pet specialty retail sales of freeze-dried dog and cat food have jumped 64%, from $25 million to $40 million. (These figures do not include pet food products that combine kibble with freeze-dried pieces.)
Grain-free also remains a powerhouse in terms of sales growth, posting a year-over-year rise of 25% and now accounting for $2.4 billion annually (dog and cat food only) at pet specialty. Over the last 12 months, there have been more than 1,500 new grain-free products for cats introduced in the US for cats and dogs, compared to 1,280 the year before.
The natural category – which includes most grain-free, freeze-dried, and similar SKUs – continues to dominate the pet specialty market, accounting for $5.2 billion (as of May 15) in sales out of a total of $7.6 billion in total pet retail food sales. But non-natural still represents the remaining $2.4 billion in cat and dog food sales at pet specialty – roughly one-third of the market.
Other food categories (cat and dog only) posting notable growth at pet specialty retail include:
“Part freeze-dried” -- sales surged 83% in May 2015 year over year
Frozen – sales rose 32%, from $52 million to $69 million
Dehydrated – saw 42% growth at the register
You can download the full report Must-Haves on the Shelf: Trends in Pet Specialty Retail, as seen at 2015's SuperZoo conference here.