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Good Boy Studios to Support Purina’s Digital Initiatives in New Partnership


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Good Boy Studios (GBS) has entered into a multi-phase agreement with Nestlé Purina PetCare to provide gamification and consumer insights to support Purina’s digital initiatives. Specifically, GBS will leverage its Pet Parade mobile app and Pet Parade Online Marketing Platform.

“It is very rare to find a partner with expertise in building complex data and technology solutions while at the same time understanding how to craft compelling consumer experiences,” said Aaron Griffin, director of digital operations and delivery at Purina in St. Louis. “Good Boy Studios checks all of those boxes for us. We are excited to be working with their talented team and the Pet Parade platform.”

Pet Parade, available on Apple iTunes and Google Play, is a social media app for pet owners. GBS created the Pet Parade Online Marketing Platform to help pet businesses reach pet owners on Pet Parade.

“I grew up filling my pup’s bowl with Purina Puppy Chow,” said Viva Chu, CEO and co-founder of GBS, which is based in Stamford, Conn. “It’s an honor for us to be working with the world’s most iconic and successful pet company. We look forward to deploying our gamification and marketing platform to help Purina engage with its beloved pets and pet parents.”

 

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