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Google Has Great New Tool for Retailers

Shopping Insights Helps Retailers Track Productivity



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Google has introduced a powerful tool for retailers that will allow them to see what products are trending highest in searches.

Shopping Insights is designed to give retailers a chance to research the popularity of products in different cities across the U.S. and better plan their inventory and marketing. Google will do this by mining the massive data it has on searches for products. Sridhar Ramaswamy, Google's senior vice president of ads and commerce, said they wanted to make data about shopping habits and preferences more accessible.

The search giant noted that although 87% of shopping research happens online, 92% of goods are still sold in physical retail stores. Shopping Insights is still in a beta version but its expected to go live soon.

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