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Hallmark Channel Announces First-Ever Kitten Basketball Championship


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Beth Stern poses with a participant from Hallmark Channel's 2016 Kitten Summer Games. In April, Stern will host basketball-themed "Meow Madness."

Hallmark Channel, the exclusive home for kitten sports and the highly-rated Kitten Bowl franchise, announces the network’s latest pet-centric programming buzzer beater, “Meow Madness,” a Hallmark Channel Original Special Event, will premiere on Monday, April 3, 2017.  “Meow Madness” features author and animal advocate Beth Stern as host and Peabody Award-winning reporter Mary Carillo as commentator.  The special will showcase adoptable kittens in the most competitive tournament the basketball world has ever seen.

Hallmark Channel enjoys home court advantage for the inaugural “Meow Madness” special as 100 adorable, adoptable “cat-letes” purr-fect an unstoppable zone defense while taking shots from the “flea throw” zone as each team claws its way to “The Final Fur.”

“‘Meow Madness,’ along with our other very successful Hallmark Channel original pet-centric specials, entertain audiences of all ages while showcasing what beautiful animals are available for adoption at local shelters,” said Michelle Vicary, executive vice president of Programming & Network Program Publicity, Crown Media Family Networks, Hallmark Channel and Hallmark Movies & Mysteries.

“As Crown Media Family Networks PETS program expands its partnerships with North Shore Animal League America and others to include hundreds of neighborhood shelters around the country, we are focused on adoption and showcasing the joys pets bring to our lives every day,” Vicary added.

“Meow Madness” is produced by 3 Ball Entertainment.  Executive Producers are Todd A. Nelson, Ross Weintraub, DJ Nurre, and Jeff Altrockm, with Kathy Sutula serving as co-executive producer. 3 Ball Entertainment credits include “Extreme Weight Loss” (ABC), “Bar Rescue” (Spike) and “My Cat From Hell” (Animal Planet), among others.

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