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Halo Appoints Myron Lyskanycz as CEO



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Halo, Purely for Pets, based in Tampa, Fla., announced Myron Lyskanycz as its new CEO.

Lyskanycz has held executive leadership roles in the natural pet food, dietary supplement, consumer packaged goods and advertising industries.

He succeeds Steven Marton, who served as Halo CEO since 2008. Marton is departing to pursue other interests.

Most recently, Lyskanycz served as CMO on the executive leadership team of New Chapter Inc., a manufacturer of organic and whole-food dietary supplements in the natural health channel. New Chapter introduced the first certified non-GMO brand and was the first certified B-Corp (Beneficial Corporation) in the industry.

Lyskanycz has enjoyed long-term partnerships with animal-welfare organizations, including serving as strategy consultant to the Humane Society of the United States and its “Celebrating Animals. Confronting Cruelty” Campaign.

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