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Halo Introduces New Pet Food with Support from Famous Pets


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Halo has unveiled a line of pet food that is holistic, whole and humane. The food is made with whole meat, OrigiNative (humanely sourced) proteins and Non-GMO vegetables.

“Halo’s new premium pet food line for dogs and cats reflects our mission: to change the way companion animals are fed and farm animals are raised...for the better,” said Myron Lyskanycz, CEO of the Tampa, Fla.-based company. “To support the launch and the importance of a whole meat diet, world famous pets Lil BUB and Manny the Frenchie join Halo as spokespets with a combined 7.5 million-pluse pet-loving audience.”

To generate awareness about Halo’s “proven superior digestibility,” the packaging prominently displays the brand’s key message—The Proof is in the Poop. To drive this message home with humor, the national advertising campaign and floor promotions at SuperZoo, which will be held in Las Vegas July 25-27, will feature the brand’s new character—a smiling halo-wearing “Poopsie.”

During SuperZoo, Manny the Frenchie will be on hand to bolster retailers’ social content with photo opportunities—and attendee will be selected to join Manny in a Halo pet food donation, which will be announced on Manny’s social sites. Retailers will also be able to meet and greet with Manny, enjoy a book signing, as well as a social media seminar led by Manny’s pet owner. Manny will be at the company’s SuperZoo booth (845) from 1–2 p.m. and 4–5 p.m. on July 25 and 26.

Lil BUB will kick off the Halo launch via social media and engage millions of her feline-loving followers.

For more than 30 years, Halo has aimed to create only holistic pet foods that rely first on whole meat, poultry or fish—never any rendered meat meal. Relying on whole meat (versus meat meals such as chicken meal or fish meal) is a much more costly and complicated approach to delivering the convenience of a kibble pet food, added Halo officials.

Halo sourcing includes Global Animal Partnership certified cage-free poultry, humanely raised turkey and wild-caught fish from Marine Stewardship Council certified sustainable fisheries. Consequently, Halo’s products do not include growth hormones, antibiotics, artificial flavors, colors or preservatives. Halo promotes OrigiNative agriculture and animal husbandry with the goal of bringing farming and ranching practices back to a more original and native state.

All of the fruits and vegetables in Halo products are sourced from farms and farmland that prohibit the use of genetically modified seeds.

The Halo wet and dry pet foods include its first-ever Kitten recipes, along with very popular specialized diets such as Indoor Cat, Small Breed Dog, Puppy, Senior, Sensitive Stomach Cat, Healthy Weight, Vegan Dog and Grain-Free.

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