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Hill’s, AGL Stakes Strategic Alliance to Advance Veterinary Health Care for Dogs



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Hill’s Pet Nutrition Inc. announced an alliance that will combine the company’s expertise in pet nutrition with AGL’s new VetraxM veterinary medical analytics system. The collaboration is expected to provide veterinarians and their clients with a new level of understanding about how therapeutic nutrition can help improve a dog's health and behavior—specifically scratching and mobility.

“We are extremely excited about the capabilities of the Vetrax technology and the impact we believe it will have on veterinary health care,” said Jesper Nordengaard, vice president, Global Marketing and Innovation, Hill’s Pet Nutrition in City of Industry, Calif. “With Vetrax, veterinarians will now have a window into their patients’ behaviors and be able to monitor the effects of their recommendations in real time. And through this strategic alliance with AGL, Hill’s is able to bring innovation beyond therapeutic nutrition to our veterinary customers that can help transform the lives of pets suffering from these health conditions.”

Vetrax is a veterinary medical device and information platform designed to more quickly alert veterinarians and pet owners to potential health concerns as part of an ongoing monitoring program. It incorporates dog-behavior algorithms with sensors and data-sharing capabilities, and is the first system sophisticated enough to distinguish the acts of scratching or shaking from running, according to the company.

Vetrax is now in tests with select veterinary practices, will be marketed exclusively to veterinarians and is expected to become more widely available to clinics later this year.

The arrangement between Hill’s and AGL is an exclusive agreement involving therapeutic nutrition, the Vetrax technology and data associated with various symptoms of medical conditions in pets, including scratching and reduced mobility.

“Beyond the monitoring capability, Vetrax will provide analytical insights that are truly unlike anything the veterinary profession has seen before,” said Joe Young, COO for AGL, based in Norcross, Ga. “Hill’s is extraordinarily well-equipped to convert those insights into innovative nutritional solutions that will advance dog health.”

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