Holidays Are the Perfect Time to Pamper Pets, Consumers Say
Terri Cnudde from Pixabay
Holiday gift giving isn’t reserved for just humans, reveals a new study by market research firm Packaged Facts. It’s also the perfect time to pamper pets. In fact, a majority of dog owners (78 percent) and cat owners (72 percent) purchase special gifts or treats for their pets during the Christmas and winter holiday season, according to “Pet Population and Ownership Trends in the U.S.: Dogs, Cats and Other Pets, 3rd Edition.”
“The holidays offer the perfect opportunity to show our family members we care, and for most American pet parents their dogs and cats are as much a part of the family as the humans are,” said David Sprinkle, research director for Packaged Facts, which is headquartered in Rockville, Md.
Dog owners most likely to give holiday gifts or treats to their pets are millennials (age 25 to 39) and those who are married/partnered and without children. Cat owners who are married/partnered without children also have an exceptionally high propensity to give their cats holiday gifts or treats, according to the study.
Four in five dog or cat owners enjoy buying products that pamper their pets, the study revealed. A majority (58 percent) of pet owners pamper their pets by giving them indulgent treats. Millennial pet owners are most likely to offer indulgent treats to their pets, according to the study.
Packaged Facts estimates that more than half of U.S. households have a pet—about 67 million households.